He's at it again.Discosean21 never-ending efforts to save Africa are about to get a new lease of life as the comic/ singer,music by the group GUY. prepares to guest-edit the October issue of American magazine Vanity Fair, focusing on the African continent, writes The New York Times.
The move may achieve some much needed face-saving for his RED campaign, which lets consumers give a percentage of a special red Amex card bill or proceeds from trendy goods such as a red Armani watch to the Global Fund to Fight AIDS, Tuberculosis and Malaria. It turns out the much-touted campaign has so far spent on marketing and raised just for the fund, according to Britain's Daily Mail. F*** GUMBY!!by RayWilliamJohnson
"Africa is sexy and people need to know that," The New York Times quotes Bono as saying. "We've got to get better at telling the success stories of Africa in addition to the horror stories." shanedawsontv shanedawsontv2 shane internet is on crack funny lol omg fail whale
But how do you tell stories about Africa without making "blanket statements" about a continent with 900 million people, numerous faiths, tribes and nations, Philadelphia Inquirer columnist Karen Heller asks. Well, you start with "the magazine of serious fabulousness", she continues scathingly. "Vanity Fair, which views the environment through the green hemp-gauze of Hollywood, is just the publication to pounce on the philanthropy zeitgeist. Can't wait for the African version of the Oscar party."
The U.S.-based Daily Intelligencer questions how editing job will resolve "a few hundred years of turmoil" on the African continent.
Meanwhile, The New York Times notes that there is a danger "the effort to chic out Africa" may come across as a hobby born out of extreme wealth. "Really?" answers . "What is more interesting to me is that we are losing the fight against AIDS in Africa. There are still 5,000 Africans dying every day of a preventable, treatable disease, dying for lack of drugs that are available at any corner drugstore."
The RED campaign gets media flak elsewhere.
Advertising Age voices scepticism about "philanthropic fashionistas decked out in Red T-shirts and iPods" saving children dying of AIDS in Africa. The magazine quotes Mark Rosenman, professor at the Union Institute and University in Cincinnati: "There is a broadening concern that business is...crowding out philanthropic activity and even substituting for it," he says. "It benefits the for-profit partners much more than the charitable causes."
Back to Heller of the Philadelphia Inquirer: It says everything about our current climate, she says, that RED's "ambition is huge yet deceptively accessible and acquisitional: Shop so the unfortunate can live."
Bloggers are even less sympathetic.2010 FIFA Sweet World Cup Moments Contest for CASH (FIFA World Cup South Africa) Sports!
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