I bought Diablo 3 today, and decided to open it a few minutes ago. After carefully reading the cover, I took my knife and cut the tape off the top.
I slid out the cardboard, and my jaw dropped.
In the cardboard, was the game disc, three Diablo 3 guest pass cards, a guest pass for WoW, and a Diablo notepad.
... Well, there goes what's left of my social life.