1. Admin links flash games related to Phanact.
2. Admin browses pony boards and frequently holds competitions on them.
3. Admin pushes the item RPG which Phanact largely uses, can just be giving items to himself.
4. Admin named anon Phanact at one point.
5. Admin could have simply thumbed his own content/comments to encourage others to do the same, until the point where he gained enough recognition for others to keep up the numbers.
Phanact is consistently rated number one user, activity resembling that of a moderator.