People like you don't understand feedback loops. They became successful, thus the media started following them, not the other way around. The media exposure pushes them further into the spotlight, attracting more attention. This is the snowball effect, the clinical term being positive feedback loop.

You'd be amazed to find that you aren't special, and you're not really any smarter or "liberated" or whatever you feel puts you above others. The biggest difference, nay, the only difference between you and them is that they don't go around getting bothered by things that are entirely trivial matters of other people's lives.