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If you're wondering, it's an App (it's free) called Curiosity where people around the world break layers of cubes (about 100 million "cublets" per layer, and about 2000 layers). The one person who breaks the last cublet on the very last layer, gets a "lifechanging prize", and has the choice of distributing what this prize is or keeping to themselves.
Careful, it wears down battery life pretty quickly.
Tags: Curiosity Whats
Why is this so addicting?!