Twinkies, the unpretentious, freakishly versatile and seemingly indestructible snack pastry
dubbed "the cream puff of the proletariat," died Friday of complications from economic
Hostess Brands announced it would shutter operations amid a debilitating
labor dispute. Twinkies were 82.
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With Hostess' announcement, the
company has also end osmana of its
products, including the Twinkie. The Washington
Post' s Bonnie S. about the history and
connection to the snack cake.
Although they preciated the baby boom,
Twinkies became a lunchtime staple for
War II generations of
schoolchildren - something to take the
sting off the bologna sandwich and the
Hostess Brands, monoculture scholar Robert
Thompson said, eventually covered all the
lunchbox food groups, including Wonder
Bread, the Ding Dong and the Ho Ho. And
the ascendancy of the Twinkie represented
how "food had become technology,"
Thompson said. "A pastry with filling,
wrapped in cellophane.”
More than that, Twinkies have lodged
themselves into the cultural firmament for
better and worse.