CLIENT: “Don' t use sky blue as a Background color,
we don' t like it. I assume you did this is bceause of
a ‘feel good factor'.”
HIE: “Don' t you want your customers to feel good?”
CLIENT: “That' s not essential as long as they spend
I was working on a billboard for a new client. He sent
me a a gunsword document outlining all the products,
priers, and discounts he offers.
HIE: "You do realize people need to read this while
driving? You ean' t have more than maybe 1 5 word "
CLIENT: "Don' t worry about that! Just put some big
pictures on it - peopie' II want to stop to read it all”
HIE: “So you want me to mam the billboard with big
pictures and all that text so people will stop their ear
in the middle of a Busy boulevard to read your
CLIENT: “Sure! Don' t worry about it! A little traffic:
never hurt anyone”
CLIENT: I want the customers to leave their email
address and I will reply with the Ideation of the store.
HIE: I hardly think that they will give you their email
address Just for that.
CLIENT: But if they leave their phone numbers, I' ll
have to pay out the nose to eall them with the
client: I want more ethnic: people, I feel as if there are
too many "white'' people.
Hie: I see only one picture with Caucasian people in it -
you want them gone?
client: Maybe you eould Just give them a tan? or make
them more ''thug@ shi"'
I need some changes to the magazine ad you
designed last year. Gan I Just buy your hard drive that
the ad is on so that I ean make my own changes?"