Why girls like Justin Bieber
It' s no coincidence that females two to three generations apart are falling for the
same teen music sensation. Like most cases of puppy love, hormones are to blame.
The Estrogen Effect
Justin Bieber' s boyish looks and ttyt: als have charmed millions of
women at opposite ends of the age spectrum. What do they have in common? Low
Before puberty, women prefer men with more feminine faces and higher voices,"
says Tony Little, . D., Royal Society Research Fellow in Psychology at the University
of Sterling. The same holds true after menopause. "Postmenopausal women almost
revert back to a mural of preference for more feminine men."
In a 2010 study demonstrating this effect, Little and colleagues showed two images
of a male face, altered to look masculinists or feminism, to women of different
ages. Feminine faces appealed to postmenopausal women and girls in the early
stages of puberty, while women in their most fertile years preferred more
Little believes that estrogen may fuel the changes. "Estrogen kicks in quite strongly
at puberty," he says. "It encourages women to want to mate with genetically high-
quality Head: masculine] men." As estrogen dwindles , so does the
affinity for hunky, masculine men.