But Jim also liked to fluff his pillows at night. Turns out this was the cause of all his problems. As a man fluffs a pillow, it puts tiny particles of give a fucks into the air. Once you have these give a fuck particles in your body it is only a matter of time before you inevitably lose everything. Causing you to create more give a fuck particles and eventually Jason has "give a fuck", Jimmy has "give a fuck"...It just isn't good.