The Voice is a reality television singing competition franchise. It is based on the reality singing competition The Voice of Holland, which was originally created by Dutch television producer John de Mol. Many other countries have adapted the format and began airing their own versions since 2011. It has become a rival to the Idols franchise, and The X Factor.
John de Mol, creator of Big Brother, first created The Voice concept with Dutch singer Roel van Velzen. The show distinguishes itself as different from The X Factor and Idols as The Voice primarily focuses on singing ability and prowess of an artist alone.
In September 17, 2010, The Voice of Holland began to air on RTL 4 with Angela Groothuizen, Roel van Velzen, Nick & Simon, and Jeroen van der Boom as the mentor-judges (dubbed as "coaches") of the show. The show proved to be an instant success in the Netherlands.