Yeah, but if they are so confident in their ideals then why can't they market them open and as is without any fluff in the middle. They don't need to throw paint at people or do that whole nude modeling thing if they really have a point.
I know a bit about PR and no one wants to just market things as is with no other ploys, but controversy and pandering isn't the only way to get people to listen.
have you seen vegan stuff? its nothing spectacular so if they wanna throw a little dirt to try and sway me from eating a burger then i say let em. besides i only posted this because i found it funny. take out the fact that shes **** talking people eating meats and what not. its just a nice old lady swearing like a sailor and i got a little giggle out of it